"Until the mid-nineteenth century, most authors published their books at their own expense—Walt Whitman, for example, self-published (and typeset!) Leaves of Grass.
Self-publishing could change from stigma to bragging point—maybe we could change the term to “artisanal publishing” and foster the image of authors lovingly crafting their books with total control over the process.
What would you rather read: a mass-produced or artisanal book?””
Guy Kawasaki, in his book APE: Author, Publisher, Entrepreneur